Beauty Imagined:A History of the Global Beauty Industry

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The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Est--eacute--;e Lauder, L'Or--eacute--;al, and Shiseido, have imagined beauty for us.

This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its
association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world.

Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide.

In the twenty first century, beauty is again being re-imagined anew.

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Global Regulatory Issues for the Cosmetics Industry (Personal Care and Cosmetic Technology)

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This second volume examines regulatory issues of ingredients, manufacturing, and finished products, as well as claim substantiation, packaging, and advertising. A chapter on Chinese regulations will be one of the first about this country to be published in book form.

• Includes a regulatory map of India and China
• Global IP protection strategies
• REACH and European Regulatory standards
• "Green chemistry" in relation to cosmetics and regulation

* Simplifies global regulations for anyone exporting cosmetics.
* Excellent reference not only for manufacturing and marketing, but for legal departments and packaging as well.
* Describes how to develop a global regulatory strategy.

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